Organic Social Strategy

For brands with the people and resources to manage social in-house, but looking for a clearer strategy behind what they’re doing.

Social Strategy

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Social Strategy ✦

Posting Isn’t the Problem. Knowing What to Post Is.

Maybe your team is already creating content and keeping your accounts active, but there’s no real direction behind it. What should you be talking about? Which platforms actually matter? What content should you make more of? What could be working harder?

We take a look at the bigger picture and turn it into a clear organic social strategy your team can actually use.

SEE WHAT'S INCLUDED

LET'S CHAT

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Let’s Give Your Social Some Direction.

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Social Audit

A closer look at what you’re doing now and where there’s room to improve.

Audience

Who you’re trying to reach and what actually matters to them.

Content Pillars

Clear themes to guide what your brand should be talking about.

Platform Strategy

How each platform fits into the bigger picture.

Content Ideas

Specific ideas your team can start creating, not just broad recommendations.

The Sater Method

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The Sater Method ✦

Collage of fashion, beauty, fitness, photography, lifestyle, and social media marketing images and magazine clippings

OUR APPROACH

From “What Should We Post?” to a Plan.

A good strategy should make social easier to execute, not give your team another 50-page document they'll never open again.

We dig into what you're currently doing, figure out where the opportunities are and turn it into clear direction your team can actually put to work.

Smiling woman holding documents beside a desk, computer, and stacked moving boxes in an office.

STEP ONE

We Dig Into What You’re Doing Now

Before we tell you where to go, we need to understand where you are. We review your current social presence, content, audience, performance and how social fits into the rest of your marketing.

We’re looking for what’s working, what isn't and where there are opportunities your brand may be missing.

What this looks like:

Organic social audit
Content + platform review
Performance analysis
Competitor + industry research

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STEP TWO

We Build the Strategy

This is where all of that research turns into direction. We define what your brand should be talking about, how you should be showing up and where your team should focus its time.

The goal isn't to give you more things to do. It's to make the things you're already doing more focused.

What this looks like:

Content pillars
Platform recommendations
Audience direction
Creative + content direction
Posting recommendations

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STEP THREE

We Hand You the Playbook

Once the strategy is built, we walk your team through it so everyone understands not just what we're recommending, but why.

You leave with a clear plan, specific content ideas and direction your team can actually start using.

What this looks like:

Custom strategy document
Strategy presentation
Content ideas + examples
Next-step recommendations

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Results That Speak

Piping Kettle

$3.6K+ In-House Sales In One Day

A single anniversary campaign drove $3,641.11 in in-house sales, alongside hundreds of promotional-item purchases.
VIEW CASE STUDY →
Guess Where Trips

+85.9% More Saves + Shares

Since taking over organic social, content is being saved and shared significantly more than in the comparable period before our partnership.
VIEW CASE STUDY →
DEPTH Hockey

1.1M+ Organic Instagram Views

From launching a new brand to covering a full summer of camps, DEPTH has generated more than 1.1 million organic Instagram views since launch.
VIEW CASE STUDY →

This Might Be Exactly What You Need If…

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You're posting consistently but aren't sure what's actually working

You want fresh ideas without outsourcing everything

Your team needs a plan everyone can actually follow

You have someone internally managing social, but there isn't much of a strategy

You're constantly asking, “What should we post?”

Your content feels a little all over the place

Frequently Asked Questions

A few things you might be wondering before we get into the strategy.

No. Organic Social Strategy gives your team the direction and plan, while execution stays in-house. If you'd rather hand the day-to-day over too, our Social Media Management service will be the better fit.
You'll receive a custom strategy built around your brand, audience and goals, including recommendations for your platforms, content pillars, creative direction, content ideas and next steps.
We can build strategy across Instagram, Facebook, TikTok and LinkedIn depending on where your brand is active and where it makes sense to focus.

Yes. Understanding your existing social presence is an important part of the process. We'll look at your current content and performance before making recommendations.
Absolutely. That's exactly who this service is designed for. We can work directly with the people who will ultimately be executing the strategy.
Yes. If you decide you'd like additional support after the strategy is complete, we can discuss ongoing consulting, content creation or full Social Media Management.