Hiring a social media agency is a pretty big decision.
You're trusting another team to represent your business online, communicate with your audience, and create content that reflects the brand you've worked hard to build.
So, naturally, you want to make sure you're choosing the right people.
And while we might be a little biased toward the whole agency thing, we also know that not every agency is going to be the right fit for every business.
Here are a few things we'd recommend considering.
1. Look beyond the portfolio
A beautiful portfolio is a great starting point, but we'd encourage you to look a little closer.
Does the agency create different types of content for different clients? Do the brands they work with have distinct personalities, or does everything look the same?
You want a team that can adapt its creative approach to your business rather than making your business fit its existing style.
And don't be afraid to ask about the thinking behind a campaign. The strategy can tell you just as much as the final creative.
2. Ask about their process
What happens after you sign on?
How do they get to know your business? Who develops the strategy? How does content planning work? Will you have a dedicated point of contact?
These are all fair questions.
A good agency should be able to explain its process clearly, including how content is planned, created, reviewed, and measured.
You should know what you're paying for and what working together will actually look like.
3. Make sure strategy is part of the conversation
If the entire discussion revolves around how many posts you'll receive each month, there's probably more to talk about.
Content volume matters, but it shouldn't be the only consideration.
Your agency should be asking questions about your business goals, target audience, challenges, and what you want your marketing to accomplish.
There should also be a plan for reviewing performance and adjusting the strategy as you go.
4. Pay attention to the people
This one is especially important to us.
You're going to be working closely with the team you hire, so the relationship matters.
You should feel comfortable asking questions, sharing ideas, and giving honest feedback.
The best partnerships are collaborative. Your agency brings marketing expertise, and you bring the knowledge and experience of running your business.
Both are important.
5. Find a team that actually cares
We know, this sounds obvious.
But there's a difference between an agency that completes the deliverables in your agreement and one that genuinely wants to see your business succeed.
We think a good agency should be bringing ideas to the table, keeping up with what's happening in your industry, and finding ways to make your content better.
At Sater, we want to feel like an extension of our clients' teams. We get to know the people behind the businesses, learn how things operate, and stay involved in what's coming next.
Because when you spend that much time working on someone's brand, you should care about getting it right.
The right fit makes all the difference
There are plenty of talented agencies out there, and finding the right one is about more than comparing packages.
Look for a team whose work you admire, whose approach makes sense for your business, and whose people you can see yourself working with.
And if you're curious whether Sater might be that team, we'd love to hear about your business.
